What’s in a name?
Ask Philip Morris, the holding company for a tobacco producer who changed its name to the benign, sunny-sounding ‘Altria.’
Ask Andersen Consulting, which, after the Enron debacle, felt its prospects might improve under the new, softer ‘Accenture’ handle.
Or ask my ex-colleagues at Greenpeace. Read more
‘Environmental movement has lost its way’
By Dr. Patrick Moore
Special to the Miami Herald
January 28, 2005
Scare tactics, disinformation go too far
I am often asked why I broke ranks with Greenpeace after 15 years as a founder and full-time environmental activist. I had my personal reasons, but it was on issues of policy that I found it necessary to move on. Read more
Greenpeace Founder: Environment Requires Consensus
By John McPhaul of Caribbean Business
Friday, August 27th, 2004
Negotiations mediated by a professional facilitator are the best way to resolve contentious environmental conflicts, such as the controversy over resort development in Luquillo, said noted environmentalist Dr. Patrick Moore, a Greenpeace founder. Read more